Metz was founded in Germany in 1938 and became recognized across Europe for its reliable traditional manufacturing and precision engineering. In 2015, following corporate restructuring, Metz’s TV division was acquired by Skyworth Group. Today, Metz Consumer Electronics GmbH in Zirndorf continues to lead brand strategy and product design, supported by Skyworth’s global technology resources.

Building on this German heritage and strengthened by international innovation, Metz launched METZ blue in 2018 as a global brand for modern home entertainment. The brand connects German quality standards with worldwide manufacturing and R&D capabilities, enabling Metz to reach broader markets while maintaining its legacy of craftsmanship and dependable performance.

As the brand expanded, Metz launched the METZ Personal Care line in 2023. Focusing on electric shavers and grooming tools, METZ Personal Care combines German precision engineering with advanced global technology, delivering state-of-the-art personal care electronics to consumers worldwide. To date, shavers under the Skyworth Group have achieved cumulative global sales exceeding 10 million units (according to data from AV Consulting), establishing it as a leading brand in the portable personal grooming category.